Apple’s brand new iPhone 6 has seen unprecedented demand - a record four million pre-orders have been taken in the few days since its announcement, double that for the iPhone 5 - but which smartphones are people ditching for the shiny new device?
Perhaps confirming the obsessive stereotype of an Apple fan needing the latest device, the phone being traded in most since the iPhone 6 launch is its predecessor, the iPhone 5.
More than half of people looking to sell their device through website Mazuma Mobile had an iPhone 5.
Here’s how each brand's different models breaks down.
The number of people searching on Mazuma rose 50 per cent following the launch, with searches hitting 55,000 in just a single day after Apple’s event.
Mazuma chief Charlo Carabott said the site experiences a spike during September and October due to iPhone releases every two years and this drives more trade-ins than Samsung launches.