Sweet teeth help Krispy Kreme post 22pc rise in quarterly profits

Joseph Millis
DOUGHNUT retailer Krispy Kreme yesterday reported that its quarterly earnings rose 22 per cent as it posted stronger revenue, driven by sales at locations open more than 18 months.

For the period ending 3 August, Krispy Kreme reported a profit of $5.8m (£3.6m), up from $4.7m a year earlier.

Chief executive Tony Thompson said: “A key priority going into the quarter was to regain top-line momentum in our company shops. And we did, by very strategically using promotional incentives and other marketing tools to increase traffic count and top-line growth.”