This is what happens to Apple’s share price after it launches an iPhone

Lynsey Barber
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Apple share price post-launch is mixed (Source: City A.M.)

With high expectations of Tim Cook and Apple, what can we expect from its share price post-launch?

Really, it could go either way, but if previous iPhone launches are anything to go by, it’s more likely to fall immediately after.

In Four out of seven iPhone launches, shares fall below the first day post-launch open price and failed to rise above that for at least the following 20 days.

In the case of the iPhone 5 and the iPhone 3G, the share price didn’t rise above that open for at least the next 100 days.

The original iPhone launch and the unveiling of the iPhone 4 and 4S had the most positive impact on the share price in the short term.

Here’s how each launch stacks up in the short term and longer term compared to the first day post-launch open.

Here’s how the share price has performed following each launch.

And here’s how they compare.

While post-launch performance is mixed, overall, there’s really only one direction Apple’s shares have headed since introducing its first iPhone in 2007.

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