Amazon’s Fire launches in the UK

 
Oliver Smith
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Amazon will try and crack the smartphone market with its launch at the end of the month
AMAZON’S Fire smartphone, the online retailer’s first foray into the crowded smartphone market, will go on sale in the UK on 30 September following its US launch in June.

Amazon yesterday announced it has partnered exclusively with O2 to launch the phone which will be free on a £33 a month contract.

The Fire features Firefly, a service designed to identify products within a second and link through to purchase on Amazon’s website, and comes with a year’s free subscription to Amazon’s Prime membership service which includes free access to video and music streaming and unlimited cloud storage.

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