Burberry boss Christopher Bailey snaps up Cara Delevingne and Kate Moss

Cara Delevingne and Kate Moss star in the Burberry campaign
Burberry has today revealed its first fragrance campaign under chief exec Christopher Bailey after launching My Burberry, inspired by the group’s signature trench coat. The ad campaign is relying on the glamour of two of Britain’s best known models, Kate Moss and Cara Delevingne, as well as social media technology to draw in savvy luxury shoppers.

This includes a smartphone service that allows people to project a picture of the bottle with their initials on giant billboards in cities from London to New York. The company said that Bailey, who is also its chief creative officer, designed the perfume himself.

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