Profit falls for Mattel's Barbie girl in a Barbie World

The world’s largest toymaker Mattel reported its third straight fall in quarterly revenue yesterday as sales of its iconic Barbie doll declined the most since mid-2009.

Mattel’s profit more than halved to $28.3m (£16.5m) in the quarter from $73.3m a year earlier. Revenues fell nine per cent to $1.06bn, below expectations of $1.19bn.

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