Manchester City and Nissan sign five-year sponsorship deal

 
Lynsey Barber
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Premier League winners Man City partner with Nissan (Source: Getty)

Manchester City and Japanese car maker Nissan have signed a five-year sponsorship deal that includes a tie-up with the club's growing portfolio of football teams around the world.

Nissan’s partnership with Manchester City owner City Football Group will include branding of the football club’s Etihad stadium, and sponsorship of the newly created US team New York City FC, Japanese club Yokohama F Marinos and the Australian team Melbourne Heart recently bought by the group.

The two companies both have interests in Yokohama F Marinos' with Nissan its biggest backer and City Football Group buying a minority stake in the club earlier this year.

The value of the deal, which is the first global partnership for the group, was not disclosed.

Nissan President Carlos Ghosn said of the deal: "This innovative partnership enhances Nissan's investment in the game of soccer, which is a key platform to further strengthen our brand globally,"

The deal adds to the car brand's existing sport sponsorship deals with the Champions League, the Rio 2016 Olympics and Africa Cup of Nations.

Owned by Sheikh Mansour since 2008, the Machester club picked up its second Premier League win in three years last season.

City Football Group Chairman Khaldoon al Mubarak said: "This new partnership presents us both with incredibly exciting opportunities to collaborate through football both in Japan and across the world,"

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