Cineworld gets a box office kicking during 2014 World Cup

Kate McCann
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Cineworld saw UK box office revenues fall by 0.6 per cent
The biggest player in the UK cinema market, Cineworld, has seen its UK box office revenues fall by 0.6 per cent in the first six months of the year.
The cinema group said yesterday the slight fall in sales was largely due to the popularity of the World Cup, which began in early June.
Distributors made the decision to hold back some of the big summer releases until after the footballing event finished, dampening cinema takings.
Overall, on a pro-forma basis, box office revenues increased in the 26 week period by 1.5 per cent and admissions were up by one per cent.
A typical filmgoer spent 2.6 per cent more on products like popcorn and drinks, bolstered by the introduction of Starbucks franchises to the group’s cinemas.

The Lego Movie

The Lego Movie performed well, boosting box office sales for Cineworld this year

Cineworld said in its trading update: “In the final weeks of the half, as expected, admissions in certain countries have been lower due to the World Cup when compared to the same prior year period, which has contributed to a decline in box office revenues; however there is a strong film line-up during the third and fourth quarters which is expected to mitigate this.
“New releases at the start of the third quarter include the latest title from the Transformers franchise Transformers: Age of Extinction and the new Marvel film Guardians of the Galaxy,” it added.
The group saw strong box office performances from the Lego Movie during this 26 week period, as well as X-Men: Days of Future Past.
Cineworld shares closed up 2.7 per cent at 346p.
FilmDistributorReleasedTotal Box Office
The Amazing Spider-Man 2Sony18/04/2014£24,022,467
X-Men: Days of Future Past20th Century Fox25/05/2014£21,314,512
GodzillaWarner Bros16/05/2014£15,972,946
Bad NeighboursUniversal09/05/2014£15,556,772

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