We believe the current Boris Bikes are not only bland and boring, but that they bear the name of a large banking firm that most Londoner's would rather throw eggs at then ride with pride.
We are here to change that.
We believe in a London bike sponsored by the people, for the people. A bike that represents the natural irreverence, exuberance and rebellious nature of the British people.
A wild, wonderous bicycle that one might mount to feel like a Saxon king rather then a banal banker.