Monitise said the acquisitions would allow it to become “the enabling partner of choice amid the biggest shift in financial services and shopping in a generation, as brands turn to mobile”.
The deal is made up of an initial £24m with a further £2.5m deferred and £28m dependent on Markco hitting profit targets.
“Markco Media has established itself as a leading player in creating digital solutions that link consumers to retailers via innovation, marketing and technology,” said Monitise commercial chief Lee Cameron. Markco counts a number of online retailers among its partners such as Marks & Spencer, John Lewis and Tesco.
“Buying rather than building these assets brings Monitise a marketing content delivery platform that has been developed over almost eight years, an instant network of marketing content partners, and a platform scalable across geographies,” added Cameron.
Monitise shares closed up 1.8 per cent at 57.02p.