Yo, the instant messaging app which takes communication to a reductionist extreme, has passed the 1m user milestone.
Using Yo, you can send a message saying "yo" to anyone else who also has the mobile app - but nothing more.
Despite being hacked last week, users have continued to flock to the app. Yo sent a tweet yesterday on reaching the hallowed 1m mark:
We welcome our 1,000,007 user! After 4 days, we are humble and thankful for your love! pic.twitter.com/OwbjeQ2Sok— Yo (@YoApp) June 22, 2014
What's more, the team behind Yo have decided to open up their API, allowing websites to embed a Yo button.
Yo Bloggers! You can easily generate a Yo button for your website and engage your readers using the Yo API http://t.co/f71OsK6giR— Yo (@YoApp) June 23, 2014
So popular has the app been in the last week that it overtook Facebook in terms of App Store downloads. Growth seems to be slowing however and it remains to be seen if this most minimalist of apps can have more than a minimal shelf life.