Barclays set for Premier League sponsorship challenge

The English Premier League is set to open up its sponsorship to bidders for the first time in 12 years, putting Barclays at risk of losing branding rights when its existing sponsorship ends at the close of the 2015-2016 season. Barclays currently pays £40m a year for the sponsorship, but Premier League clubs have voted not to offer Barclays exclusivity on bidding this time, opening the race up to offers from other companies.

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